A professional services client wanted to expand their referral business but didn’t have the budget or bandwidth for a full paid media strategy. They knew their best leads came through trust — but didn’t know how to build that trust at scale on LinkedIn.
Overview
Challenges
- No clear referral strategy
- No meaningful community presence on LinkedIn
- Leadership was unsure how to reach potential referral partners
- The company wasn’t engaging with relevant groups or publishing any thought leadership
What we did
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Identified professional communities on LinkedIn
Identified 6 high-value professional communities on LinkedIn where their ideal referral partners were active
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Profile optimization
Optimized executive and company profiles for visibility and trust
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Engagement in professional communities
Developed a plan for weekly engagement in those communities via comments, curated content, and topic threads
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Direct outreach
Created a warm outreach strategy that positioned the client as a collaborator, not a seller
Want results like this?
CONTACT SALESResults
- Client initiated over 20 new referral conversations in the first 60 days
- Built 6 new active referral relationships within the first quarter
- Several new client contracts were signed from referral partners engaged through LinkedIn
- The client established themselves as a visible and credible leader in their category on LinkedIn — without any ad spend