Our client is a prominent technology company with a global presence. They wanted our assistance to improve their web SEO strategy and optimize their online presence. The goal was to connect with their buyer personas and use that to drive engagement and conversions.
Overview
Opportunity
Despite their global prominence, the client’s website was underperforming. This led to a decline in user engagement and conversion rates. It was at that moment that the client recognized the need to extract insights from their data to understand the reasons for their declining online performance.
What we did
We began by initiating a website improvement project. We started by analyzing data from HubSpot’s lead capture forms that we embedded on websites and landing pages for our client.
We also conducted data analysis to find the root causes of the poor performance of the website. This led us to look deeply into behaviour management, segment funnels for each solution and prioritize high-converting leads that are most likely to convert. We also tracked KPIs and gained insights from marketing and sales performance.
These insights provided a single source of truth for our team. We integrated sales, marketing and data analysis to create a powerful strategy for growth.
Based on the results, we designed and executed an SEO strategy. This strategy included in-depth keyword research, on-page and off-page optimization and technical SEO improvements. Our primary focus was to improve the quality of website content and to ensure its relevance and value to visitors. Quality processes and guest blogging further expanded the online presence.
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Analyzed data to uncover root cause of underperformance
We started by analyzing data from HubSpot’s lead capture forms that we embedded on websites and landing pages for our client. We also conducted data analysis to find the root causes of the poor performance of the website. This led us to look deeply into behaviour management, segment funnels for each solution and prioritize high-converting leads that are most likely to convert. We also tracked KPIs and gained insights from marketing and sales performance. These insights provided a single source of truth for our team. We integrated sales, marketing and data analysis to create a powerful strategy for growth.
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Complete overhaul on the website
We completely redeveloped the website to have an emphasis on conversion points.
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HubSpot sales automations
HubSpot automations were introduced to optimize conversions and automated nurturing of leads.
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SEO keyword analysis and strategy
Based on the results, we designed and executed an SEO strategy. This strategy included in-depth keyword research, on-page and off-page optimization and technical SEO improvements. Our primary focus was to improve the quality of website content and to ensure its relevance and value to visitors. Quality processes and guest blogging further expanded the online presence.
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Web optimization and organic SEO
Ongoing SEO efforts were implemented to improve the ranking of the website and lead conversions.
Want these types of results?
CONTACT SALESResults
Our efforts significantly improved website engagement, with users spending more time on the site and interacting with the content more actively. This also led to improved appeal for the target buyer persona.