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Organic Search Surpasses Sales Teams Direct Efforts With 425% More Closed Deals Comparatively

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Overview

Our client had an inside sales team and was looking to augment their direct sales efforts with new leads from organic SEO. The results even surprised us.

Opportunity

Because our client was promoting a service that is purchased by businesses and consumers municipally, we saw a massive opportunity to take advantage of geotargeted SEO to rank the overall website for generic and extremely competitive keywords.

 

What we did

  1. Geotargeted landing pages

    The plan was to create geotargeted landing pages and integrate them with key optimized pages on the website (homepage, key product pages).

  2. Enhanced on-page SEO

    We beefed up the on page SEO on the website.

  3. High quality link building

    We deployed an off-page SEO program in effect building high-quality, highly relevant links into the targeted pages.

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Results

  • In one year, we saw most of the targeted pages achieve top five positions on Google, only second to government websites and out-performing the competition.
  • Looking at their last month sales, when comparing sales from organic SEO to sales generated by the inside sales team, there were 425% more closed sales that came in from organic search.