Our client was struggling to get C-Suite executives to engage with their email campaigns (less 3%-5%) on average.
Overview
Challenges
C-Suite engagement was under 5%, lists were stale and content redundant.
What we did
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Delivered a fresh highly targeted, ICP-aligned list
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Created strategic email content
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Deployed layered conversion strategy
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CONTACT SALESResults
Click-through rate jumped to 13%, with a significant increase in replies and meetings booked.