A B2B services client came to us frustrated: their sales team had been tasked with generating new business on LinkedIn, but after months of trying, they hadn’t booked a single meeting. Leadership believed LinkedIn simply didn’t work for their industry.
Overview
Challenges
- Inconsistent or absent content on the company LinkedIn page
- Sales reps using the platform with no formal strategy or training
- Messaging felt cold and generic — perceived as spam by recipients
- Reps were relying solely on LinkedIn messaging without email support
- Prospecting lists were vague, outdated, or based on guesswork
What we did
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Audited and restructured company page
Audited and restructured the company LinkedIn page and began publishing weekly ICP-specific thought leadership
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Created outreach playbook for the brand
Created and trained the sales team on a tailored outreach playbook that used warm, conversational messaging based on shared context
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Hyper targeted prospecting
Built new hyper-targeted prospect lists based on role, industry, company size, and technology stack
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Direct outreach in LinkedIn
Combined outreach using LinkedIn messaging + automated email sequences
Want these types of results?
REACH OUT TO SALESResults
- First meetings were booked within 10 business days of relaunch
- 4X increase in outbound response rates on LinkedIn
- Over 60 meetings booked within the first 90 days
- LinkedIn shifted from a perceived “non-performing channel” to the client’s most cost-effective lead gen tool